In todays blog I’ll be exploring the world of Snapchat, in terms of its digital marketing implications on businesses, as well as its privacy!
For those of you who don’t know, Snapchat is a popular mobile app that allows you to send videos and pictures, both of which will self destruct after a few second of a person viewing them.
Google definition by- Pocket-lint.
Self Destruction they claim? With the extent of the internet these days, who knows what could be happening to the many photos being sent out everyday. With other apps created such as ‘Snapchat save’, and who knows what else! Where could our photos and videos be going, and in the hands of who? Nevertheless, this may not be a bad thing for Businesses trying to reach out into the digital world.
Compared to other social media sites, Snapchat is seen to be fairly minute. However, its rapidly growing in terms of its digital marketing aspects. It may even become one of the most powerful social media platforms one day. It draws people in by its fun, real time appearance. People from ages of 13 to even the older generations are delving into the big wide world of Snapchat. Do you know anyone who doesn’t have or know what snap chat is? I sure don’t!
This app may look like a waste of time to many people, although for businesses big a small this can be an amazing marketing opportunity, FREE OF COST!
According to clients-first.uk, Snapchat has more active users than Twitter daily! As well as this, Snap chat CEO Even Spiegal said, ‘it has 8 Billion video views a day’. With such a huge platform who wouldn’t want to promote their business to thousands or even millions of people a day!
What’s one thing consumers love about businesses? TRANSPARENCY! And snap chat gives consumers exactly that, consumers are able to see what’s happening daily in every business, new specials or products, which allows consumers to remain connected. Because who isn’t on their phone 24/7 these days.
So, how are marketers using snapchat today? At the moment theres a limited amount of organisations using snap chat as a marketing platform today. Many large organisations have teamed up with snap chat to allow them to display their products/ideas in one main section of the app.
Although this is helpful for large organisations, what could the smaller organisations do? I believe smaller organisations could use snap chat in many ways. They could create an organisation account and post photos and videos of their work and products daily and market their products online. People could become aware of their snap chat by being told about it in store or even on the other large marketing pages used these days, such as Facebook/Instagram. This once again will create a transparency for even the smaller organisations, allowing customers to see into their everyday lives. From my own experience, I’ve seen many makeup artists and hairdressers do before and after of hair/makeup, which may attract many more customers if they see they like their work.
In the future, i believe snap chat will be used by all businesses, even if they created another section that allowed stories from local businesses around your own area, even if you weren’t following them directly on snap chat. This would create more revenue and attraction for small businesses that sometimes don’t have a lot of money for marketing, and they could take advantage of this opportunity in many ways!
Let me know what your thoughts on snap chat are in the comments section!
Thanks for reading 🙂